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Helena Coffee Vietnam staff with sacks of Arabica

Our story

About us

Jona Hallbaur in Vietnam

The story behind VietCoff

I lived in Vietnam to study and spent a lot of time with Vietnamese culture and Vietnamese friends.

Coffee was a fixed part of that everyday life. Back in Germany I missed it so much that I decided to bring it here myself. That's how VietCoff was born.

Jona Hallbaur

Founder

Our partner in Vietnam

Helena Coffee Vietnam

Đắk Lắk · Ea H'Leo District

Helena Coffee Vietnam is one of the most renowned coffee producers in the Đắk Lắk region, the heart of Vietnamese coffee cultivation. With state-of-the-art sorting technology, experienced roasters, and rigorous quality control, they deliver beans that meet international standards.

Wall of Helena Coffee Vietnam Arabica sacks in the warehouse
Freshly roasted coffee beans in the cooling drum
Hand-sorting the coffee beans

From farm to you

How your coffee is made

Raw beans

01

Raw beans

Arabica & Robusta from the highland plantations of Đắk Lắk

Sorting

02

Sorting

Machine and hand sorting for consistent quality

Roasting

03

Roasting

Carefully roasted using traditional profiles

Grinding & Packaging

04

Grinding & Packaging

Medium-fine ground and freshly packed, ready for your Phin filter

Coming soon

Coming soon, straight from Hanoi

Porcelain from the Pottery Village

The cups and ceramics come from Hà. Her family has been selling porcelain for three generations in the famous Pottery Village Bát Tràng in Hanoi. Handcrafted, with centuries of experience. Coming soon to VietCoff.

Handmade ceramics and teapots from Bát Tràng Pottery Village in Hanoi

Quality

Carefully selected beans from Vietnamese growing regions, gently roasted for full flavour.

Fairness

Direct purchasing from our partner roastery, without unnecessary middlemen.

Tradition

Classic Vietnamese roasting and brewing methods that create its unmistakable taste.

Helena Coffee factory in Ea H'Leo, Đắk Lắk, Vietnam
Freshly roasted coffee beans in the roastery's cooling tray

Our story

Straight from Vietnam

Vietnam is the world's second-largest coffee producer, yet hardly anyone really knows it. At VietCoff you'll find authentic Vietnamese coffee: bold Robusta, delicate Arabica and traditional blends that bring the unmistakable taste of Vietnam straight to your cup.

For our coffee we work together with a local Vietnamese roastery that produces coffee of the highest quality. Bought directly, without unnecessary middlemen.

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Craving authentic Vietnamese coffee?

Discover our varieties and find your favourite.

To the shop